Plaid brand colors, fonts and logo

Plaid is a financial technology company that enables businesses to build fintech solutions. Its palette is led by #5bbad5, with #000000, #ffffff, and #00282f. The website is set in Cern. Below are all 5 logo files we found, in SVG and PNG, ready to download, plus the same data from the API.

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Brand kit

Plaid brand assets

Every Plaid logo we found, previewed on the background it was made for, plus the colors, fonts and company facts. Download any file or copy any value.

Plaid

plaid.com

Quality 97

Logos

5 logos

LogosvgpngFor light backgrounds
svg Plaid logo for light backgrounds, SVG png Plaid logo for light backgrounds, PNG
LogosvgpngGeneratedFor dark backgrounds
svg Plaid logo for dark backgrounds, SVG png Plaid logo for dark backgrounds, PNG
SymbolsvgpngFor light backgrounds
svg Plaid symbol for light backgrounds, SVG png Plaid symbol for light backgrounds, PNG
SymbolsvgpngGeneratedFor dark backgrounds
svg Plaid symbol for dark backgrounds, SVG png Plaid symbol for dark backgrounds, PNG
Iconpng
png Plaid icon, PNG

Images

1 image

Share image1200×630
jpg Plaid share image

Colors

Select to copy

Accent
Dark
Light
Brand
Brand

Fonts

Cern
Headings and body · Custom webfont
Weights400–600 · 800

Company

Founded: 2013
Type: Privately held
Headquarters: San Francisco, California, United States
Industries: Payments
Data Infrastructure
Developer Tools

Links

API

Get Plaid via the API

The same record as JSON, in Brandfetch's response shape, from one call. Cache and store it for as long as you like.

curl

curl https://brandidentityapi.com/v1/brands/plaid.com \
  -H "Authorization: Bearer lh_sk_your_secret_key"

HTML

<img
  src="https://brandidentityapi.com/logo/plaid.com?type=icon&size=64"
  alt="Plaid logo"
  width="64"
  height="64"
/>

The logo URL works without a key for indexed brands. See the Brand API reference and the logo CDN parameters, or compare plans: your first 50 lookups are free.

FAQ

Questions about the Plaid brand

What are Plaid's brand colors?

Plaid's brand colors are #5bbad5 (accent), #000000 (dark), #ffffff (light), #00282f (brand), and #da532c (brand). Select a swatch on this page to copy its HEX, RGB or HSL value.

What font does Plaid use?

plaid.com uses Cern (headings and body text). It is read from the webfonts the site actually loads, not from its CSS fallback stack.

Can I download the Plaid logo in SVG?

Yes. The Plaid logo is available as SVG and in raster formats on this page. Every SVG is sanitised before it is served, so it is safe to inline.

What is Plaid's logo URL?

Use https://brandidentityapi.com/logo/plaid.com for the icon. Add ?type=logo for the wordmark, &format=svg or &format=png to pick a format, and &background=dark for a version made for dark backgrounds. It works without a key for indexed brands, and you may fetch and cache it server-side.

When was Plaid founded?

Plaid was founded in 2013.

Where is Plaid headquartered?

Plaid is headquartered in San Francisco, California, United States.

Is this your brand? Request a correction and we will review the record.