The Clearbit Logo API alternative, in one line
At a glance
Brand Identity API and Clearbit Logo API, side by side
Published prices and terms, as of October 2026. Sources are listed at the end of this page.
| Feature | Brand Identity API | Clearbit Logo API |
|---|---|---|
| 10,000 lookups a month | $39 | Shut down |
| Per 1,000 lookups | $3.90 | Shut down |
| Free tier | 50 fetches, one time | Was free; shut down December 8, 2025 |
| SVG logos | YesWhen the brand publishes one, sanitized | Shut down |
| Fonts | YesFrom real webfont declarations, when the site has them | Shut down |
| Light and dark variants | YesGenerated for monochrome logos | Shut down |
| Cache and store | YesForever, on every plan | Shut down |
| Server-side CDN use | YesFetch, cache and store | Shut down |
| Brandfetch-compatible JSON | YesSame field names, /v2 alias | Shut down |
Which to pick
When each one fits
Both can be the right answer. Here is how we would decide.
What Clearbit Logo API left
- Clearbit's enrichment products now live inside HubSpot. If you are a HubSpot customer who needs enrichment rather than logos, look there.
Choose Brand Identity API if you want
- A one-line change: logo.clearbit.com/{domain} becomes /logo/{domain}.
- No credits spent on logos: 500,000 requests a month free, 3 million on Starter, unlimited on Growth, and no attribution link.
- SVG on request, and logos for dark backgrounds.
- Colors, fonts and company data from the same domain when you need them.
Switch
Moving from Clearbit Logo API
- 01Replace https://logo.clearbit.com/ with our /logo/ in your code or database.
- 02Map ?size= as is. Use CSS for greyscale.
- 03Add ?fallback=404 if your code expects a 404 for unknown domains.
- 04Add a free publishable key if you show logos for small or new companies.
FAQ
Clearbit Logo API questions
Something we did not answer? Write to us and a person will reply.
agenticstudio@gmail.comWhen did the Clearbit Logo API shut down?
On December 8, 2025, as announced in HubSpot's developer changelog. Requests to logo.clearbit.com no longer return logos.
Is the Brand Identity API logo CDN free?
Logo requests never cost a credit. Each plan has a monthly allowance: 500,000 on the free plan, 3 million on Starter and unlimited on Growth. Only keyed requests that miss the CDN cache count, and past the allowance logos for indexed brands keep loading as they would without a key. No attribution link; per-minute burst limits apply (see /docs/rate-limits#logo-cdn).
Do I need an API key?
Not for brands already in our index. Add a free publishable key as ?key= and unknown domains are crawled on their first request.
Does it support Clearbit's parameters?
?size= works the same way, from 16 to 1024 pixels, and ?format=png works too. There is no greyscale option: use the CSS filter grayscale(1).
Sources
Where these facts come from
Every figure about Clearbit Logo API on this page comes from these pages, as of October 2026. Prices change: check them before you decide.
- HubSpot: sunset of Clearbit's free Logo APIhttps://developers.hubspot.com/changelog/upcoming-sunset-of-clearbits-free-logo-api
Get your free API key
50 free brand lookups, 500,000 logo requests a month and no card. Subscribe when you need more: unused lookups never expire.