A Brandfetch alternative: same JSON, a fraction of the price
At a glance
Brand Identity API and Brandfetch, side by side
Published prices and terms, as of October 2026. Sources are listed at the end of this page.
| Feature | Brand Identity API | Brandfetch |
|---|---|---|
| 10,000 lookups a month | $39 | $396 to $516 |
| Per 1,000 lookups | $3.90 | $39.60 to $51.60 |
| Free tier | 50 fetches, one time | 100 fetches, one time |
| SVG logos | YesWhen the brand publishes one, sanitized | YesA Brand API logo format |
| Fonts | YesFrom real webfont declarations, when the site has them | YesTitle and body fonts in the Brand API |
| Light and dark variants | YesGenerated for monochrome logos | PartlyLight variant for 58.3% of core brands, 20.4% of long tail |
| Cache and store | YesForever, on every plan | PartlyRefresh every 30 days; CDN caching needs a contract |
| Server-side CDN use | YesFetch, cache and store | NoHotlink only, with a Referer |
| Brandfetch-compatible JSON | YesSame field names, /v2 alias | YesThe original schema |
Which to pick
When each one fits
Both can be the right answer. Here is how we would decide.
Choose Brandfetch if
- You need the largest curated index, including brands whose owners maintain their own profile.
- You buy enterprise datasets or need a contract with custom terms.
- You rely on Brandfetch products beyond the Brand API and Logo Link.
Choose Brand Identity API if you want
- The same field names, so an integration moves over with a base URL change.
- Unused lookups roll over to the next month and never expire.
- Cache and store responses and logos forever, with no 30-day refresh rule.
- Fetch logos from your server, with no referrer check.
- Dark-mode logo variants generated for single-color marks, tagged so you can tell.
Switch
Moving from Brandfetch
- 01Create a free Brand Identity API key.
- 02Change the base URL from api.brandfetch.io/v2 to our /v2 and send the new key.
- 03Run a sample of your own domains through both APIs and compare.
- 04Translate Logo Link URLs to /logo/{domain} with the mapping in the guide.
FAQ
Brandfetch questions
Something we did not answer? Write to us and a person will reply.
agenticstudio@gmail.comIs Brand Identity API really compatible with Brandfetch's API?
Yes, for the Brand API and search. GET /v2/brands/{domain}, /v2/brands/domain/{domain} and /v2/search/{name} answer with Brandfetch's field names. Change the base URL and send a Brand Identity API key.
How much cheaper is Brand Identity API than Brandfetch?
At 10,000 lookups a month, Brand Identity API Starter is $39. Brandfetch lists $396 a month billed yearly or $516 billed monthly for that volume, as of October 2026. Brandfetch's free plan is 100 fetches once; ours is 50 lookups once, and lookups you pay for never expire.
Can I cache the data?
On Brand Identity API, yes, forever, on every plan. As of October 2026 Brandfetch asks for Brand API data to be refreshed at least every 30 days, and allows caching its logo CDN only under a custom contract.
Does Brandfetch have more brands?
Brandfetch has a larger curated index. Its own published coverage shows a light logo variant for 58.3% of core brands and 20.4% of long-tail brands. We generate missing variants for single-color logos. Test your own domain list in both before deciding.
Sources
Where these facts come from
Every figure about Brandfetch on this page comes from these pages, as of October 2026. Prices change: check them before you decide.
- Brandfetch developer pricinghttps://brandfetch.com/developers/pricing
- Brandfetch Brand API referencehttps://docs.brandfetch.com/reference/brand-api
- Brandfetch coverage and qualityhttps://docs.brandfetch.com/accuracy/coverage-and-quality
Get your free API key
50 free brand lookups, 500,000 logo requests a month and no card. Subscribe when you need more: unused lookups never expire.