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Brand Identity API

Brand Identity API vs Logo.dev

A Logo.dev alternative with SVG, fonts and no attribution

Logo.dev is a popular logo CDN with a generous free tier. Brand Identity API is for teams that also need the vector file, the fonts and the brand colors, or that cannot show an attribution link.

As of October 2026, Logo.dev's Brand API costs 5 credits, or $0.05, per lookup. On Brand Identity API, 10,000 lookups a month cost $39.

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At a glance

Brand Identity API and Logo.dev, side by side

Published prices and terms, as of October 2026. Sources are listed at the end of this page.

Brand Identity API compared with Logo.dev, as of October 2026
FeatureBrand Identity APILogo.dev
10,000 lookups a month$39About $500
Per 1,000 lookups$3.90About $50
Free tier50 fetches, one time500K CDN requests a month, attribution required for commercial use
SVG logos
YesWhen the brand publishes one, sanitized
NoNot on the CDN
Fonts
YesFrom real webfont declarations, when the site has them
NoNo fonts
Light and dark variants
YesGenerated for monochrome logos
Not stated
Cache and store
YesForever, on every plan
Not stated
Server-side CDN use
YesFetch, cache and store
Not stated
Brandfetch-compatible JSON
YesSame field names, /v2 alias
NoIts own schema

Which to pick

When each one fits

Both can be the right answer. Here is how we would decide.

Choose Logo.dev if

  • You only need raster logos and can show an attribution link: the free Community tier includes 500K CDN requests a month.
  • You are already integrated and it does what you need.

Choose Brand Identity API if you want

  • SVG logos from the CDN and in the brand record, whenever the brand publishes one.
  • Fonts and brand colors with roles, in the same lookup.
  • No attribution link on any plan, free included.
  • Brand lookups for $3.90 per 1,000 on Starter, and only lookups that find a brand count.

Switch

Moving from Logo.dev

  1. 01Create a free Brand Identity API account and, if you need unknown domains crawled, a publishable key.
  2. 02Replace img.logo.dev/{domain}?token=... with our /logo/{domain}, adding ?key= for the publishable key.
  3. 03Map size and format, and add background=dark where you show logos on dark pages.
Logo API reference

FAQ

Logo.dev questions

Something we did not answer? Write to us and a person will reply.

agenticstudio@gmail.com
How do brand lookup prices compare?

As of October 2026, Logo.dev's Brand API costs 5 credits, or $0.05, per lookup, so 10,000 lookups come to about $500. On Brand Identity API, 10,000 lookups a month is $39 on Starter.

Does Logo.dev require attribution?

Its free Community tier requires an attribution link for commercial use, as of October 2026. The Brand Identity API logo CDN never requires attribution.

Does Brand Identity API serve SVG logos?

Yes, whenever the brand publishes one: from the CDN with format=svg, and listed first among a logo's formats in the Brand API. Logo.dev's CDN does not serve SVG.

Does Brand Identity API return fonts?

Yes. When a site declares webfonts, the brand record lists the title and body fonts it really loads, with their origin. Logo.dev does not return fonts.

Sources

Where these facts come from

Every figure about Logo.dev on this page comes from these pages, as of October 2026. Prices change: check them before you decide.

Get your free API key

50 free brand lookups, 500,000 logo requests a month and no card. Subscribe when you need more: unused lookups never expire.

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