American Express brand colors, fonts and logo

American Express offers credit cards, gift cards, rewards, travel services, and personal and business banking. Its palette is led by #006fcf, with #333333 and #ffffff. The website is set in BentonSans. Below are all 3 logo files we found, in SVG and PNG, ready to download, plus the same data from the API.

Get a free API key See the API call

Brand kit

American Express brand assets

Every American Express logo we found, previewed on the background it was made for, plus the colors, fonts and company facts. Download any file or copy any value.

American Express

americanexpress.com

Quality 92

Logos

3 logos

LogosvgpngFor light backgrounds
svg American Express logo for light backgrounds, SVG png American Express logo for light backgrounds, PNG
LogosvgpngFor dark backgrounds
svg American Express logo for dark backgrounds, SVG png American Express logo for dark backgrounds, PNG
Iconsvgpng
svg American Express icon, SVG png American Express icon, PNG

Colors

Select to copy

Accent
Dark
Light

Fonts

BentonSans
Headings and body · Custom webfont
Weights300–500 · 700

Company

Type: Public company
Industries: Payments
Banking
Travel Booking

Links

API

Get American Express via the API

The same record as JSON, in Brandfetch's response shape, from one call. Cache and store it for as long as you like.

curl

curl https://brandidentityapi.com/v1/brands/americanexpress.com \
  -H "Authorization: Bearer lh_sk_your_secret_key"

HTML

<img
  src="https://brandidentityapi.com/logo/americanexpress.com?type=icon&size=64"
  alt="American Express logo"
  width="64"
  height="64"
/>

The logo URL works without a key for indexed brands. See the Brand API reference and the logo CDN parameters, or compare plans: your first 50 lookups are free.

FAQ

Questions about the American Express brand

What are American Express's brand colors?

American Express's brand colors are #006fcf (accent), #333333 (dark), and #ffffff (light). Select a swatch on this page to copy its HEX, RGB or HSL value.

What font does American Express use?

americanexpress.com uses BentonSans (headings and body text). It is read from the webfonts the site actually loads, not from its CSS fallback stack.

Can I download the American Express logo in SVG?

Yes. The American Express logo is available as SVG and in raster formats on this page. Every SVG is sanitised before it is served, so it is safe to inline.

What is American Express's logo URL?

Use https://brandidentityapi.com/logo/americanexpress.com for the icon. Add ?type=logo for the wordmark, &format=svg or &format=png to pick a format, and &background=dark for a version made for dark backgrounds. It works without a key for indexed brands, and you may fetch and cache it server-side.

Is this your brand? Request a correction and we will review the record.