Affirm brand colors, fonts and logo

Affirm offers flexible payment plans for online and in-store purchases. Its palette is led by #4a4af4, with #060809, #ffffff, and #0fa0ea. The website sets headings in Axiforma and body text in Calibre. Below are all 4 logo files we found, in SVG and PNG, ready to download, plus the same data from the API.

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Brand kit

Affirm brand assets

Every Affirm logo we found, previewed on the background it was made for, plus the colors, fonts and company facts. Download any file or copy any value.

Affirm

affirm.com

Quality 97

Logos

4 logos

LogosvgpngFor light backgrounds
svg Affirm logo for light backgrounds, SVG png Affirm logo for light backgrounds, PNG
LogosvgpngFor dark backgrounds
svg Affirm logo for dark backgrounds, SVG png Affirm logo for dark backgrounds, PNG
SymbolpngFor dark backgrounds
png Affirm symbol for dark backgrounds, PNG
Iconpng
png Affirm icon, PNG

Images

1 image

Share image1200×630
jpg Affirm share image

Colors

Select to copy

Accent
Dark
Light
Brand

Fonts

Axiforma
Headings · Custom webfont
Weights300 · 600
Calibre
Body text · Custom webfont
Weights400 · 600 · 700

Company

Founded: 2012
Type: Public company
Headquarters: San Francisco, California, United States
Ticker: NASDAQ:AFRM
Industries: Payments
Personal Finance

Links

API

Get Affirm via the API

The same record as JSON, in Brandfetch's response shape, from one call. Cache and store it for as long as you like.

curl

curl https://brandidentityapi.com/v1/brands/affirm.com \
  -H "Authorization: Bearer lh_sk_your_secret_key"

HTML

<img
  src="https://brandidentityapi.com/logo/affirm.com?type=icon&size=64"
  alt="Affirm logo"
  width="64"
  height="64"
/>

The logo URL works without a key for indexed brands. See the Brand API reference and the logo CDN parameters, or compare plans: your first 50 lookups are free.

FAQ

Questions about the Affirm brand

What are Affirm's brand colors?

Affirm's brand colors are #4a4af4 (accent), #060809 (dark), #ffffff (light), and #0fa0ea (brand). Select a swatch on this page to copy its HEX, RGB or HSL value.

What font does Affirm use?

affirm.com uses Axiforma (headings) and Calibre (body text). Each is read from the webfonts the site actually loads, not from its CSS fallback stack.

Can I download the Affirm logo in SVG?

Yes. The Affirm logo is available as SVG and in raster formats on this page. Every SVG is sanitised before it is served, so it is safe to inline.

What is Affirm's logo URL?

Use https://brandidentityapi.com/logo/affirm.com for the icon. Add ?type=logo for the wordmark, &format=svg or &format=png to pick a format, and &background=dark for a version made for dark backgrounds. It works without a key for indexed brands, and you may fetch and cache it server-side.

When was Affirm founded?

Affirm was founded in 2012.

Where is Affirm headquartered?

Affirm is headquartered in San Francisco, California, United States.

Is this your brand? Request a correction and we will review the record.