·9 min read
Brand guidelines examples: 12 public brand books to learn from
Real brand guidelines from IBM, Netflix, Audi, Mozilla, Spotify, Mailchimp, NASA and more: what each covers, and the rules worth copying.
Tagged brand-guidelines · brand-data
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Topics: brand-assets (1) · brand-colors (1) · brand-data (6) · brand-fonts (1) · brand-guidelines (1) · brandfetch (1) · clearbit (1) · comparison (3) · dark-mode (1) · logo-api (4) · migration (1) · pricing (2)
Guides to brand colors, fonts and brand data
The brand colors, fonts and guidelines of well-known companies, and how to get any company's brand assets from its domain with Brand Identity API.
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Latest posts
9 posts, newest first.
·6 min read
Famous brand colors: HEX codes for 25 well-known brands
The HEX codes of famous brand colors, from Netflix Red to Starbucks Green and Discord Blurple, with sources, and how to find any company's brand colors.
Tagged brand-colors · brand-data
·6 min read
Famous brand fonts: what Apple, Nike, Netflix and more use
The typefaces famous brands use, from Apple's SF Pro to Netflix Sans and Spotify Mix, who made them, and how to find the font any company's website uses.
Tagged brand-fonts · brand-data
·6 min read
What are brand assets? Examples, and how to get them by API
Brand assets are the logos, colors, fonts and imagery that make a company recognizable. What counts as one, real examples, and how to fetch any company's.
Tagged brand-assets · brand-data
·5 min read
Brand and logo API pricing: what a lookup really costs
Fetches, credits, lookups and CDN requests are not the same unit. How to compare brand and logo API prices, and the terms that quietly multiply the bill.
Tagged pricing · logo-api · comparison
·6 min read
How we pick the right logo variant for dark mode
Why company logos vanish on dark backgrounds, how we classify a logo's ink, when we generate the missing variant, and how to choose one in your UI.
Tagged dark-mode · logo-api · brand-data
·6 min read
Brandfetch alternatives 2026: pricing and data
What 10,000 brand lookups a month cost at Brandfetch and five alternatives, what their terms allow, and a script to test their data on your domains.
Tagged brandfetch · comparison · pricing
·6 min read
How to get a company logo from a domain: 5 ways
Scrape it, use a favicon service, ask Wikidata, call a logo CDN or a brand API. What each way returns, what it costs you, and when to use which.
Tagged logo-api · brand-data · comparison
·6 min read
The Clearbit Logo API is gone: what to use instead
logo.clearbit.com stopped serving logos on December 8, 2025. Here is what replaces it, and how to swap every URL in your app in one pass.
Tagged clearbit · logo-api · migration