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Brand Identity API

Brand Identity API vs Context.dev (formerly Brand.dev)

A Context.dev alternative with fonts in the same lookup

Context.dev, which used to be called Brand.dev, prices a brand lookup at 10 credits and fonts as a separate styleguide call at another 10.

Brand Identity API returns logos, colors and, when the site declares them, fonts in one lookup, and 10,000 lookups a month cost $39.

Get a free API keyBrand API reference

At a glance

Brand Identity API and Context.dev, side by side

Published prices and terms, as of October 2026. Sources are listed at the end of this page.

Brand Identity API compared with Context.dev, as of October 2026
FeatureBrand Identity APIContext.dev
10,000 lookups a month$39$99
Per 1,000 lookups$3.90$9.90
Free tier50 fetches, one time1,000 credits (100 brand lookups)
SVG logos
YesWhen the brand publishes one, sanitized
Not stated
Fonts
YesFrom real webfont declarations, when the site has them
PartlySeparate styleguide call, +10 credits
Light and dark variants
YesGenerated for monochrome logos
Not stated
Cache and store
YesForever, on every plan
Not stated
Server-side CDN use
YesFetch, cache and store
Not stated
Brandfetch-compatible JSON
YesSame field names, /v2 alias
NoIts own schema

Which to pick

When each one fits

Both can be the right answer. Here is how we would decide.

Choose Context.dev if

  • You use Context.dev's other endpoints and want one credit balance for all of them.
  • You are already integrated and its data fits your use.

Choose Brand Identity API if you want

  • Fonts in the same lookup when the site declares them, at no extra cost.
  • 30,000 lookups a month for $99 on Growth, against 12,500 for $99 on Context.dev Pro.
  • Unused lookups roll over to the next month and never expire.
  • Brandfetch-compatible field names, if you ever need to move again.

Switch

Moving from Context.dev

  1. 01Create a free Brand Identity API key.
  2. 02Map the fields you read to the Brand API reference: logos, colors and fonts live in one record.
  3. 03Drop the separate styleguide call: fonts come with the brand.
Brand API reference

FAQ

Context.dev questions

Something we did not answer? Write to us and a person will reply.

agenticstudio@gmail.com
Is Context.dev the same as Brand.dev?

Yes. Brand.dev is now called Context.dev. Its pricing page lists Retrieve Brand among its credit-priced endpoints.

How do the prices compare?

As of October 2026, a Context.dev brand lookup is 10 credits. Developer ($19 a month, 7,500 credits) covers 750 lookups and Pro ($99, 125K credits) covers 12,500. Brand Identity API Starter covers 10,000 lookups for $39 a month, and Growth 30,000 for $99.

Are fonts included?

On Brand Identity API, yes: fonts come in the same lookup whenever the site declares webfonts. On Context.dev, fonts need a separate styleguide call for another 10 credits, as of October 2026.

Is the JSON compatible?

Brand Identity API follows Brandfetch's field names, not Context.dev's, so moving over means mapping your fields once. The Brand API reference lists every field.

Sources

Where these facts come from

Every figure about Context.dev on this page comes from these pages, as of October 2026. Prices change: check them before you decide.

Get your free API key

50 free brand lookups, 500,000 logo requests a month and no card. Subscribe when you need more: unused lookups never expire.

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