Paytm brand colors, fonts and logo

Paytm is an Indian digital payments and financial services company. Its palette is led by #172b75, with #000000, #ffffff, and #00bcf1. The website is set in Inter. Below are all 3 logo files we found, in SVG and PNG, ready to download, plus the same data from the API.

Get a free API key See the API call

Brand kit

Paytm brand assets

Every Paytm logo we found, previewed on the background it was made for, plus the colors, fonts and company facts. Download any file or copy any value.

Paytm

paytm.com

Quality 97

Logos

3 logos

LogosvgpngFor light backgrounds
svg Paytm logo for light backgrounds, SVG png Paytm logo for light backgrounds, PNG
SymbolsvgpngFor dark backgrounds
svg Paytm symbol for dark backgrounds, SVG png Paytm symbol for dark backgrounds, PNG
Iconpng
png Paytm icon, PNG

Colors

Select to copy

Accent
Dark
Light
Brand
Brand
Brand

Fonts

Inter
Headings and body · Google Fonts
Weights100–900
Google Fonts: Inter (opens in a new tab)

Company

Founded: 2010
Headquarters: Noida, India
Industries: Payments
Personal Finance
E-commerce Platforms

Links

API

Get Paytm via the API

The same record as JSON, in Brandfetch's response shape, from one call. Cache and store it for as long as you like.

curl

curl https://brandidentityapi.com/v1/brands/paytm.com \
  -H "Authorization: Bearer lh_sk_your_secret_key"

HTML

<img
  src="https://brandidentityapi.com/logo/paytm.com?type=icon&size=64"
  alt="Paytm logo"
  width="64"
  height="64"
/>

The logo URL works without a key for indexed brands. See the Brand API reference and the logo CDN parameters, or compare plans: your first 50 lookups are free.

FAQ

Questions about the Paytm brand

What are Paytm's brand colors?

Paytm's brand colors are #172b75 (accent), #000000 (dark), #ffffff (light), #00bcf1 (brand), #6d6e70 (brand), and #ec184a (brand). Select a swatch on this page to copy its HEX, RGB or HSL value.

What font does Paytm use?

paytm.com uses Inter (headings and body text). It is read from the webfonts the site actually loads, not from its CSS fallback stack.

Can I download the Paytm logo in SVG?

Yes. The Paytm logo is available as SVG and in raster formats on this page. Every SVG is sanitised before it is served, so it is safe to inline.

What is Paytm's logo URL?

Use https://brandidentityapi.com/logo/paytm.com for the icon. Add ?type=logo for the wordmark, &format=svg or &format=png to pick a format, and &background=dark for a version made for dark backgrounds. It works without a key for indexed brands, and you may fetch and cache it server-side.

When was Paytm founded?

Paytm was founded in 2010.

Where is Paytm headquartered?

Paytm is headquartered in Noida, India.

Is this your brand? Request a correction and we will review the record.