Famous brand colors: HEX codes for 25 well-known brands

Pick a color off a screenshot of a logo and you often get the wrong HEX code: compression shifts it, anti-aliasing blends it into the background, and brands change their colors more often than the lists online do. YouTube's red, for one, is no longer #FF0000.

These are the colors of 25 well-known brands, checked on October 15, 2026. The first table holds colors the companies publish themselves; the second holds colors we read from each company's own website.

Official brand colors

From each company's brand guidelines or its own logo files:

Brand colors observed on company websites

These brands name a color without publishing its value, or publish nothing at all. Each value here is what the company's own website uses: the fill of its logo, its theme-color or its design tokens, on October 15, 2026.

We found no published palette for Apple, Nike, the BBC, Microsoft or Coca-Cola, so they are not in either table. Nike's website, for what it is worth, is near-black #111111 and white.

Brand colors change

Several of the colors above moved recently, which is why old lists disagree with each other:

• YouTube chose #FF0000 in its 2017 redesign and has since moved to a slightly cooler red, #FF0033 in today's logo.
• Facebook made its blue deeper in the 2023 refresh: #1877F2 became #0866FF.
• Spotify uses #1ED760 across its site, while the older #1DB954 lingers in a couple of places.
• Visa has moved to a brighter #1434CB; the navy #1A1F71 still shows up on its site.
• Twitch made its purple brighter in its 2019 refresh.

If you store a company's brand colors, store the date you fetched them too, and refresh them now and then.

How to find any company's brand colors

1. Its brand guidelines. Most large companies publish a palette with HEX, RGB and Pantone values. These brand guidelines examples show where they usually live.
2. Its logo file. Open the SVG logo in a text editor and read the fill values. That is how the Google, IKEA and LinkedIn rows above were checked.
3. Its CSS. The theme-color meta tag and the design tokens in :root usually hold the brand color. Paste this into the browser console on any site:

const themeColor = document.querySelector('meta[name="theme-color"]')?.content ?? null;
const root = getComputedStyle(document.documentElement);

const tokens = [...document.styleSheets]
  .flatMap((sheet) => {
    // Stylesheets from another origin cannot be read from the page.
    try {
      return [...sheet.cssRules];
    } catch {
      return [];
    }
  })
  .filter((rule) => rule.selectorText === ":root")
  .flatMap((rule) => [...rule.style].filter((name) => name.startsWith("--")))
  .map((name) => [name, root.getPropertyValue(name).trim()])
  .filter(([, value]) => /^#[0-9a-f]{3,8}$/i.test(value));

console.log({ themeColor, tokens });

4. A tool that does it for you. The free brand color extractor reads a company's colors from its website and gives each one in HEX, RGB and HSL.
5. An API. Brand Identity API returns a company's brand colors with a role for each (accent, dark, light or brand) and its brightness, so you can choose readable text to put on top:

const domain = process.argv[2] ?? "spotify.com";

const response = await fetch(`https://brandidentityapi.com/v1/brands/${domain}`, {
  headers: { Authorization: `Bearer ${process.env.BRAND_IDENTITY_API_KEY}` },
});
if (!response.ok) {
  const { error } = await response.json();
  throw new Error(`${error.code}: ${error.message}`);
}
const brand = await response.json();

for (const color of brand.colors) {
  // brightness is perceived brightness from 0 to 255: dark text on light colors, white on dark.
  const text = color.brightness > 128 ? "#000000" : "#ffffff";
  console.log(`${color.type.padEnd(6)} ${color.hex}  text on top: ${text}`);
}

Every account starts with 50 free lookups, and the Brand API reference lists every field.

Using another brand's colors

A brand's colors identify it: tint a company's row in your CRM with its accent color, or frame its logo with its own blue. Two rules keep that on the right side:

• Check the contrast. Text on a brand color needs a contrast ratio of at least 4.5:1, or 3:1 for large text. Bright brand colors such as Spotify's green fail with white text.
• Identify, do not imitate. Using a company's colors next to its name is fine; dressing your own product in them so it passes for theirs is not.

Every company in the brand directory has its colors listed next to its fonts and logos. For the typefaces that go with these colors, see famous brand fonts.