WordPress brand colors, fonts and logo

WordPress.com provides tools and hosting to build and manage websites and blogs. Its palette is led by #3858e9, with #000000 and #fefeff. The website sets headings in Recoleta Web and body text in Inter Web. Below are all 5 logo files we found, in SVG and PNG, ready to download, plus the same data from the API.

Get a free API key See the API call

Brand kit

WordPress brand assets

Every WordPress logo we found, previewed on the background it was made for, plus the colors, fonts and company facts. Download any file or copy any value.

WordPress

wordpress.com

Quality 100

Logos

5 logos

LogosvgpngFor light backgrounds
svg WordPress logo for light backgrounds, SVG png WordPress logo for light backgrounds, PNG
LogosvgpngGeneratedFor dark backgrounds
svg WordPress logo for dark backgrounds, SVG png WordPress logo for dark backgrounds, PNG
SymbolsvgpngFor light backgrounds
svg WordPress symbol for light backgrounds, SVG png WordPress symbol for light backgrounds, PNG
SymbolsvgpngGeneratedFor dark backgrounds
svg WordPress symbol for dark backgrounds, SVG png WordPress symbol for dark backgrounds, PNG
Iconpng
png WordPress icon, PNG

Images

1 image

Share image1196×626
jpg WordPress share image

Colors

Select to copy

Accent
Dark
Light

Fonts

Recoleta Web
Headings · Custom webfont
Weights400
Inter Web
Body text · Custom webfont
Weights100–300 · 500–900

Company

Founded: 2005
Employees: 1,001–5,000
Type: Privately held
Headquarters: San Francisco, California, United States
Industries: Web Hosting & Domains
Productivity Software
E-commerce Platforms

Links

API

Get WordPress via the API

The same record as JSON, in Brandfetch's response shape, from one call. Cache and store it for as long as you like.

curl

curl https://brandidentityapi.com/v1/brands/wordpress.com \
  -H "Authorization: Bearer lh_sk_your_secret_key"

HTML

<img
  src="https://brandidentityapi.com/logo/wordpress.com?type=icon&size=64"
  alt="WordPress logo"
  width="64"
  height="64"
/>

The logo URL works without a key for indexed brands. See the Brand API reference and the logo CDN parameters, or compare plans: your first 50 lookups are free.

FAQ

Questions about the WordPress brand

What are WordPress's brand colors?

WordPress's brand colors are #3858e9 (accent), #000000 (dark), and #fefeff (light). Select a swatch on this page to copy its HEX, RGB or HSL value.

What font does WordPress use?

wordpress.com uses Recoleta Web (headings) and Inter Web (body text). Each is read from the webfonts the site actually loads, not from its CSS fallback stack.

Can I download the WordPress logo in SVG?

Yes. The WordPress logo is available as SVG and in raster formats on this page. Every SVG is sanitised before it is served, so it is safe to inline.

What is WordPress's logo URL?

Use https://brandidentityapi.com/logo/wordpress.com for the icon. Add ?type=logo for the wordmark, &format=svg or &format=png to pick a format, and &background=dark for a version made for dark backgrounds. It works without a key for indexed brands, and you may fetch and cache it server-side.

When was WordPress founded?

WordPress was founded in 2005.

Where is WordPress headquartered?

WordPress is headquartered in San Francisco, California, United States.

Is this your brand? Request a correction and we will review the record.