IBM brand colors, fonts and logo

IBM is a global technology company focused on AI, automation, and hybrid cloud solutions. Its palette is led by #1f70c1, with #747a84. The website is set in IBM Plex Sans. Below are all 6 logo files we found, in SVG and PNG, ready to download, plus the same data from the API.

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Brand kit

IBM brand assets

Every IBM logo we found, previewed on the background it was made for, plus the colors, fonts and company facts. Download any file or copy any value.

IBM

ibm.com

Quality 100

Logos

6 logos

LogosvgpngFor light backgrounds
svg IBM logo for light backgrounds, SVG png IBM logo for light backgrounds, PNG
LogosvgpngGeneratedFor dark backgrounds
svg IBM logo for dark backgrounds, SVG png IBM logo for dark backgrounds, PNG
SymbolpngFor light backgrounds
png IBM symbol for light backgrounds, PNG
SymbolpngGeneratedFor dark backgrounds
png IBM symbol for dark backgrounds, PNG
IconpngFor light backgrounds
png IBM icon for light backgrounds, PNG
IconpngGeneratedFor dark backgrounds
png IBM icon for dark backgrounds, PNG

Images

1 image

Share image1034×780
jpg IBM share image

Colors

Select to copy

Accent
Brand

Fonts

IBM Plex Sans
Headings and body · Google Fonts
Weights300 · 400 · 600
Google Fonts: IBM Plex Sans (opens in a new tab)

Company

Founded: 1911
Employees: 10,001+
Type: Public company
Headquarters: Armonk, New York, United States
Ticker: NYSE:IBM
Industries: Cloud Computing
Consulting

Links

API

Get IBM via the API

The same record as JSON, in Brandfetch's response shape, from one call. Cache and store it for as long as you like.

curl

curl https://brandidentityapi.com/v1/brands/ibm.com \
  -H "Authorization: Bearer lh_sk_your_secret_key"

HTML

<img
  src="https://brandidentityapi.com/logo/ibm.com?type=icon&size=64"
  alt="IBM logo"
  width="64"
  height="64"
/>

The logo URL works without a key for indexed brands. See the Brand API reference and the logo CDN parameters, or compare plans: your first 50 lookups are free.

FAQ

Questions about the IBM brand

What are IBM's brand colors?

IBM's brand colors are #1f70c1 (accent) and #747a84 (brand). Select a swatch on this page to copy its HEX, RGB or HSL value.

What font does IBM use?

ibm.com uses IBM Plex Sans (headings and body text). It is read from the webfonts the site actually loads, not from its CSS fallback stack.

Can I download the IBM logo in SVG?

Yes. The IBM logo is available as SVG and in raster formats on this page. Every SVG is sanitised before it is served, so it is safe to inline.

What is IBM's logo URL?

Use https://brandidentityapi.com/logo/ibm.com for the icon. Add ?type=logo for the wordmark, &format=svg or &format=png to pick a format, and &background=dark for a version made for dark backgrounds. It works without a key for indexed brands, and you may fetch and cache it server-side.

When was IBM founded?

IBM was founded in 1911.

Where is IBM headquartered?

IBM is headquartered in Armonk, New York, United States.

Does IBM publish brand guidelines?

Yes: the IBM Design Language, at https://www.ibm.com/design/language/. It is the company's own rulebook for its logo, colors and type. Where it differs from what the website uses, follow the guidelines.

Is this your brand? Request a correction and we will review the record.