Substack brand colors, fonts and logo

Substack is a platform for writers to publish newsletters and build paid subscriptions. Its palette is led by #fb6418, with #ffffff, #58595b, and #f2312c. The website sets headings in Cahuenga and body text in Spectral. Below are all 2 logo files we found, in SVG and PNG, ready to download, plus the same data from the API.

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Brand kit

Substack brand assets

Every Substack logo we found, previewed on the background it was made for, plus the colors, fonts and company facts. Download any file or copy any value.

Substack

substack.com

Quality 87

Logos

2 logos

LogopngFor light backgrounds
png Substack logo for light backgrounds, PNG
Iconsvgpng
svg Substack icon, SVG png Substack icon, PNG

Colors

Select to copy

Accent
Light
Brand
Brand

Fonts

Cahuenga
Headings · Custom webfont
Weights300–700
Spectral
Body text · Google Fonts
Weights400 · 600
Google Fonts: Spectral (opens in a new tab)

Company

Founded: 2017
Type: Privately held
Headquarters: United States
Industries: Communities & Forums
News & Magazines
Email Services

Links

API

Get Substack via the API

The same record as JSON, in Brandfetch's response shape, from one call. Cache and store it for as long as you like.

curl

curl https://brandidentityapi.com/v1/brands/substack.com \
  -H "Authorization: Bearer lh_sk_your_secret_key"

HTML

<img
  src="https://brandidentityapi.com/logo/substack.com?type=icon&size=64"
  alt="Substack logo"
  width="64"
  height="64"
/>

The logo URL works without a key for indexed brands. See the Brand API reference and the logo CDN parameters, or compare plans: your first 50 lookups are free.

FAQ

Questions about the Substack brand

What are Substack's brand colors?

Substack's brand colors are #fb6418 (accent), #ffffff (light), #58595b (brand), and #f2312c (brand). Select a swatch on this page to copy its HEX, RGB or HSL value.

What font does Substack use?

substack.com uses Cahuenga (headings) and Spectral (body text). Each is read from the webfonts the site actually loads, not from its CSS fallback stack.

Can I download the Substack logo in SVG?

Yes. The Substack logo is available as SVG and in raster formats on this page. Every SVG is sanitised before it is served, so it is safe to inline.

What is Substack's logo URL?

Use https://brandidentityapi.com/logo/substack.com for the icon. Add ?type=logo for the wordmark, &format=svg or &format=png to pick a format, and &background=dark for a version made for dark backgrounds. It works without a key for indexed brands, and you may fetch and cache it server-side.

When was Substack founded?

Substack was founded in 2017.

Where is Substack headquartered?

Substack is headquartered in United States.

Is this your brand? Request a correction and we will review the record.