WhatsApp brand colors, fonts and logo

WhatsApp offers free, secure messaging and calling services for individuals and businesses. Its palette is led by #25d366, with #000000 and #ffffff. The website is set in WhatsApp Sans. Below are all 6 logo files we found, in SVG and PNG, ready to download, plus the same data from the API.

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Brand kit

WhatsApp brand assets

Every WhatsApp logo we found, previewed on the background it was made for, plus the colors, fonts and company facts. Download any file or copy any value.

whatsapp.com

Quality 97

Logos

6 logos

LogosvgpngFor light backgrounds
svg WhatsApp logo for light backgrounds, SVG png WhatsApp logo for light backgrounds, PNG
LogosvgpngFor dark backgrounds
svg WhatsApp logo for dark backgrounds, SVG png WhatsApp logo for dark backgrounds, PNG
SymbolsvgpngFor light backgrounds
svg WhatsApp symbol for light backgrounds, SVG png WhatsApp symbol for light backgrounds, PNG
SymbolsvgpngGeneratedFor dark backgrounds
svg WhatsApp symbol for dark backgrounds, SVG png WhatsApp symbol for dark backgrounds, PNG
IconsvgpngFor light backgrounds
svg WhatsApp icon for light backgrounds, SVG png WhatsApp icon for light backgrounds, PNG
IconsvgpngGeneratedFor dark backgrounds
svg WhatsApp icon for dark backgrounds, SVG png WhatsApp icon for dark backgrounds, PNG

Images

1 image

Share image630×630
jpg WhatsApp share image

Colors

Select to copy

Accent
Dark
Light

Fonts

WhatsApp Sans
Headings and body · Custom webfont
Weights400 · 500 · 700

Company

Founded: 2009
Type: Privately held
Headquarters: Mountain View, California, United States
Industries: Messaging
Collaboration
CRM & Sales Software

Links

API

Get WhatsApp via the API

The same record as JSON, in Brandfetch's response shape, from one call. Cache and store it for as long as you like.

curl

curl https://brandidentityapi.com/v1/brands/whatsapp.com \
  -H "Authorization: Bearer lh_sk_your_secret_key"

HTML

<img
  src="https://brandidentityapi.com/logo/whatsapp.com?type=icon&size=64"
  alt="WhatsApp logo"
  width="64"
  height="64"
/>

The logo URL works without a key for indexed brands. See the Brand API reference and the logo CDN parameters, or compare plans: your first 50 lookups are free.

FAQ

Questions about the WhatsApp brand

What are WhatsApp's brand colors?

WhatsApp's brand colors are #25d366 (accent), #000000 (dark), and #ffffff (light). Select a swatch on this page to copy its HEX, RGB or HSL value.

What font does WhatsApp use?

whatsapp.com uses WhatsApp Sans (headings and body text). It is read from the webfonts the site actually loads, not from its CSS fallback stack.

Can I download the WhatsApp logo in SVG?

Yes. The WhatsApp logo is available as SVG and in raster formats on this page. Every SVG is sanitised before it is served, so it is safe to inline.

What is WhatsApp's logo URL?

Use https://brandidentityapi.com/logo/whatsapp.com for the icon. Add ?type=logo for the wordmark, &format=svg or &format=png to pick a format, and &background=dark for a version made for dark backgrounds. It works without a key for indexed brands, and you may fetch and cache it server-side.

When was WhatsApp founded?

WhatsApp was founded in 2009.

Where is WhatsApp headquartered?

WhatsApp is headquartered in Mountain View, California, United States.

Does WhatsApp publish brand guidelines?

Yes: the Meta Brand Resource Center, at https://www.meta.com/brand/resources/. It is the company's own rulebook for its logo, colors and type. Where it differs from what the website uses, follow the guidelines.

Is this your brand? Request a correction and we will review the record.