Puma brand colors, fonts and logo

Puma is a global sports brand that designs, develops, and markets athletic and casual footwear, apparel, and accessories. Its palette is led by #000000, with #ffffff and #1d1d1b. The website is set in FFDINforPuma. Below are all 5 logo files we found, in SVG and PNG, ready to download, plus the same data from the API.

Get a free API key See the API call

Brand kit

Puma brand assets

Every Puma logo we found, previewed on the background it was made for, plus the colors, fonts and company facts. Download any file or copy any value.

Puma

puma.com

Quality 100

Logos

5 logos

LogosvgpngFor light backgrounds
svg Puma logo for light backgrounds, SVG png Puma logo for light backgrounds, PNG
LogosvgpngGeneratedFor dark backgrounds
svg Puma logo for dark backgrounds, SVG png Puma logo for dark backgrounds, PNG
SymbolpngFor light backgrounds
png Puma symbol for light backgrounds, PNG
SymbolpngGeneratedFor dark backgrounds
png Puma symbol for dark backgrounds, PNG
Iconpng
png Puma icon, PNG

Images

1 image

Share image1200×630
jpg Puma share image

Colors

Select to copy

Dark
Light
Brand

Fonts

FFDINforPuma
Headings and body · Custom webfont
Weights400 · 700

Company

Founded: 1948
Employees: 10,001+
Type: Public company
Headquarters: Sommerville, MA, Germany
Industries: Sportswear
Footwear
Clothing

Links

API

Get Puma via the API

The same record as JSON, in Brandfetch's response shape, from one call. Cache and store it for as long as you like.

curl

curl https://brandidentityapi.com/v1/brands/puma.com \
  -H "Authorization: Bearer lh_sk_your_secret_key"

HTML

<img
  src="https://brandidentityapi.com/logo/puma.com?type=icon&size=64"
  alt="Puma logo"
  width="64"
  height="64"
/>

The logo URL works without a key for indexed brands. See the Brand API reference and the logo CDN parameters, or compare plans: your first 50 lookups are free.

FAQ

Questions about the Puma brand

What are Puma's brand colors?

Puma's brand colors are #000000 (dark), #ffffff (light), and #1d1d1b (brand). Select a swatch on this page to copy its HEX, RGB or HSL value.

What font does Puma use?

puma.com uses FFDINforPuma (headings and body text). It is read from the webfonts the site actually loads, not from its CSS fallback stack.

Can I download the Puma logo in SVG?

Yes. The Puma logo is available as SVG and in raster formats on this page. Every SVG is sanitised before it is served, so it is safe to inline.

What is Puma's logo URL?

Use https://brandidentityapi.com/logo/puma.com for the icon. Add ?type=logo for the wordmark, &format=svg or &format=png to pick a format, and &background=dark for a version made for dark backgrounds. It works without a key for indexed brands, and you may fetch and cache it server-side.

When was Puma founded?

Puma was founded in 1948.

Where is Puma headquartered?

Puma is headquartered in Sommerville, MA, Germany.

Is this your brand? Request a correction and we will review the record.