OTTO brand colors, fonts and logo

OTTO is a German e-commerce company selling fashion, furniture, and technology. Its palette is led by #eb001f, with #f0f0f0. The website is set in OttoSans. Below are all 3 logo files we found, in SVG and PNG, ready to download, plus the same data from the API.

Get a free API key See the API call

Brand kit

OTTO brand assets

Every OTTO logo we found, previewed on the background it was made for, plus the colors, fonts and company facts. Download any file or copy any value.

OTTO

otto.de

Quality 100

Logos

3 logos

LogosvgpngFor light backgrounds
svg OTTO logo for light backgrounds, SVG png OTTO logo for light backgrounds, PNG
LogosvgpngGeneratedFor dark backgrounds
svg OTTO logo for dark backgrounds, SVG png OTTO logo for dark backgrounds, PNG
Iconpng
png OTTO icon, PNG

Colors

Select to copy

Accent
Light

Fonts

OttoSans
Headings and body · Custom webfont
Weights400 · 500 · 700 · 800

Company

Founded: 1949
Employees: 10,001+
Type: Privately held
Headquarters: Hamburg, Germany
Industries: Clothing
Home & Furniture
Electronics Retail

Links

API

Get OTTO via the API

The same record as JSON, in Brandfetch's response shape, from one call. Cache and store it for as long as you like.

curl

curl https://brandidentityapi.com/v1/brands/otto.de \
  -H "Authorization: Bearer lh_sk_your_secret_key"

HTML

<img
  src="https://brandidentityapi.com/logo/otto.de?type=icon&size=64"
  alt="OTTO logo"
  width="64"
  height="64"
/>

The logo URL works without a key for indexed brands. See the Brand API reference and the logo CDN parameters, or compare plans: your first 50 lookups are free.

FAQ

Questions about the OTTO brand

What are OTTO's brand colors?

OTTO's brand colors are #eb001f (accent) and #f0f0f0 (light). Select a swatch on this page to copy its HEX, RGB or HSL value.

What font does OTTO use?

otto.de uses OttoSans (headings and body text). It is read from the webfonts the site actually loads, not from its CSS fallback stack.

Can I download the OTTO logo in SVG?

Yes. The OTTO logo is available as SVG and in raster formats on this page. Every SVG is sanitised before it is served, so it is safe to inline.

What is OTTO's logo URL?

Use https://brandidentityapi.com/logo/otto.de for the icon. Add ?type=logo for the wordmark, &format=svg or &format=png to pick a format, and &background=dark for a version made for dark backgrounds. It works without a key for indexed brands, and you may fetch and cache it server-side.

When was OTTO founded?

OTTO was founded in 1949.

Where is OTTO headquartered?

OTTO is headquartered in Hamburg, Germany.

Is this your brand? Request a correction and we will review the record.