How Brand Identity API compares with other brand and logo APIs
All vendors
Side by side
Brand lookups and logo CDN terms at each vendor. On a phone, scroll the table sideways.
| Feature | Brand Identity API | Brandfetch | Context.dev | Logo.dev | BrandsAPI |
|---|---|---|---|---|---|
| 10,000 lookups a month | $39 | $396 to $516 | $99 | About $500 | Custom plan |
| Per 1,000 lookups | $3.90 | $39.60 to $51.60 | $9.90 | About $50 | $31.60 on Growth |
| Free tier | 50 fetches, one time | 100 fetches, one time | 1,000 credits (100 brand lookups) | 500K CDN requests a month, attribution required for commercial use | 100 fetches, one time |
| SVG logos | YesWhen the brand publishes one, sanitized | YesA Brand API logo format | Not stated | NoNot on the CDN | Not statedNot compared |
| Fonts | YesFrom real webfont declarations, when the site has them | YesTitle and body fonts in the Brand API | PartlySeparate styleguide call, +10 credits | NoNo fonts | Not statedNot compared |
| Light and dark variants | YesGenerated for monochrome logos | PartlyLight variant for 58.3% of core brands, 20.4% of long tail | Not stated | Not stated | Not statedNot compared |
| Cache and store | YesForever, on every plan | PartlyRefresh every 30 days; CDN caching needs a contract | Not stated | Not stated | Not statedNot compared |
| Server-side CDN use | YesFetch, cache and store | NoHotlink only, with a Referer | Not stated | Not stated | Not statedNot compared |
| Brandfetch-compatible JSON | YesSame field names, /v2 alias | YesThe original schema | NoIts own schema | NoIts own schema | Not statedNot compared |
Clearbit's free Logo API shut down on December 8, 2025, so it is not priced here.
One by one
Detailed comparisons
- BrandfetchA Brandfetch alternative: same JSON, a fraction of the priceBrand Identity API vs Brandfetch on price, free tier, caching rights and dark-mode logos. The same JSON shape, from $39 for 10,000 lookups a month.Read the comparison
- Clearbit Logo APIThe Clearbit Logo API alternative, in one lineClearbit's free Logo API shut down on December 8, 2025. Swap logo.clearbit.com for our logo CDN in one line: 500,000 free requests a month.Read the comparison
- Logo.devA Logo.dev alternative with SVG, fonts and no attributionBrand Identity API vs Logo.dev: SVG logos, fonts and brand colors, no attribution on the free plan, and brand lookups from $39 for 10,000 a month.Read the comparison
- Context.devA Context.dev alternative with fonts in the same lookupCompare Brand Identity API and Context.dev, formerly Brand.dev: brand lookup prices, fonts in the same call, and free tiers, as of October 2026.Read the comparison
- BrandsAPIA BrandsAPI alternative at a fraction of the priceBrandsAPI vs Brand Identity API on price, as of October 2026: BrandsAPI Growth is $79 a month for 2,500 fetches. We charge $39 for 10,000 lookups.Read the comparison
Sources
Where these facts come from
Prices change. Check each vendor's page before you decide. Figures as of October 2026.
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