UPI brand colors, fonts and logo

UPI is a global news organization that provides news and information. Its palette is led by #12679b, with #050505 and #ffffff. The website sets headings in Arimo and body text in Lato. Below are all 3 logo files we found, in SVG and PNG, ready to download, plus the same data from the API.

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Brand kit

UPI brand assets

Every UPI logo we found, previewed on the background it was made for, plus the colors, fonts and company facts. Download any file or copy any value.

UPI

upi.com

Quality 97

Logos

3 logos

LogosvgpngFor light backgrounds
svg UPI logo for light backgrounds, SVG png UPI logo for light backgrounds, PNG
LogosvgpngGeneratedFor dark backgrounds
svg UPI logo for dark backgrounds, SVG png UPI logo for dark backgrounds, PNG
Iconpng
png UPI icon, PNG

Images

5 images

Image599×500
jpg UPI image 1
Image600×500
jpg UPI image 2
Image600×500
jpg UPI image 3
Image600×499
jpg UPI image 4
Image600×500
jpg UPI image 5

og:imagehttps://www.upi.com/img/upi-fb.png

Colors

Select to copy

Accent
Dark
Light

Fonts

Arimo
Headings · Google Fonts
Weights400 · 700
Google Fonts: Arimo (opens in a new tab)
Lato
Body text · Google Fonts
Weights300 · 400 · 700
Google Fonts: Lato (opens in a new tab)

Company

Founded: 1907
Headquarters: Washington, D.C., United States
Industry: News & Magazines

Links

API

Get UPI via the API

The same record as JSON, in Brandfetch's response shape, from one call. Cache and store it for as long as you like.

curl

curl https://brandidentityapi.com/v1/brands/upi.com \
  -H "Authorization: Bearer lh_sk_your_secret_key"

HTML

<img
  src="https://brandidentityapi.com/logo/upi.com?type=icon&size=64"
  alt="UPI logo"
  width="64"
  height="64"
/>

The logo URL works without a key for indexed brands. See the Brand API reference and the logo CDN parameters, or compare plans: your first 50 lookups are free.

FAQ

Questions about the UPI brand

What are UPI's brand colors?

UPI's brand colors are #12679b (accent), #050505 (dark), and #ffffff (light). Select a swatch on this page to copy its HEX, RGB or HSL value.

What font does UPI use?

upi.com uses Arimo (headings) and Lato (body text). Each is read from the webfonts the site actually loads, not from its CSS fallback stack.

Can I download the UPI logo in SVG?

Yes. The UPI logo is available as SVG and in raster formats on this page. Every SVG is sanitised before it is served, so it is safe to inline.

What is UPI's logo URL?

Use https://brandidentityapi.com/logo/upi.com for the icon. Add ?type=logo for the wordmark, &format=svg or &format=png to pick a format, and &background=dark for a version made for dark backgrounds. It works without a key for indexed brands, and you may fetch and cache it server-side.

When was UPI founded?

UPI was founded in 1907.

Where is UPI headquartered?

UPI is headquartered in Washington, D.C., United States.

Is this your brand? Request a correction and we will review the record.