Brand

Domain: up.com
Quality: 89/100
Updated: Oct 15, 2026

Union Pacific brand colors, fonts and logo

Union Pacific is a railroad company that provides freight transportation across 23 western U.S. states. Its palette is led by #003399, with #2d2d2d, #ffffff, and #cd0000. The website is set in Instrument Sans. Below are all 3 logo files we found, in SVG and PNG, ready to download, plus the same data from the API.

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Brand kit

Union Pacific brand assets

Every Union Pacific logo we found, previewed on the background it was made for, plus the colors, fonts and company facts. Download any file or copy any value.

Union Pacific

up.com

Quality 89

Logos

3 logos

SymbolsvgpngFor light backgrounds
svg Union Pacific symbol for light backgrounds, SVG png Union Pacific symbol for light backgrounds, PNG
SymbolsvgpngFor dark backgrounds
svg Union Pacific symbol for dark backgrounds, SVG png Union Pacific symbol for dark backgrounds, PNG
IconpngFor dark backgrounds
png Union Pacific icon for dark backgrounds, PNG

Images

6 images

Share image1200×630
jpg Union Pacific share image
Image640×640
jpg Union Pacific image 2
Image640×360
jpg Union Pacific image 3
Image640×360
jpg Union Pacific image 4
Image640×360
jpg Union Pacific image 5
Image640×360
jpg Union Pacific image 6

og:imagehttps://www.up.com/content/dam/upcom/images/ogdefault.jpg

Colors

Select to copy

Accent
Dark
Light
Brand
Brand
Brand

Fonts

Instrument Sans
Headings and body · Google Fonts
Weights300–500
Google Fonts: Instrument Sans (opens in a new tab)

Company

Founded: 1862
Type: Public company
Headquarters: Omaha, Nebraska, United States
Ticker: NYSE:CNP
Industries: Freight & Supply Chain
Rail & Public Transport

Links

API

Get Union Pacific via the API

The same record as JSON, in Brandfetch's response shape, from one call. Cache and store it for as long as you like.

curl

curl https://brandidentityapi.com/v1/brands/up.com \
  -H "Authorization: Bearer lh_sk_your_secret_key"

HTML

<img
  src="https://brandidentityapi.com/logo/up.com?type=icon&size=64"
  alt="Union Pacific logo"
  width="64"
  height="64"
/>

The logo URL works without a key for indexed brands. See the Brand API reference and the logo CDN parameters, or compare plans: your first 50 lookups are free.

FAQ

Questions about the Union Pacific brand

What are Union Pacific's brand colors?

Union Pacific's brand colors are #003399 (accent), #2d2d2d (dark), #ffffff (light), #cd0000 (brand), #3060bf (brand), and #ef3e42 (brand). Select a swatch on this page to copy its HEX, RGB or HSL value.

What font does Union Pacific use?

up.com uses Instrument Sans (headings and body text). It is read from the webfonts the site actually loads, not from its CSS fallback stack.

Can I download the Union Pacific logo in SVG?

Yes. The Union Pacific logo is available as SVG and in raster formats on this page. Every SVG is sanitised before it is served, so it is safe to inline.

What is Union Pacific's logo URL?

Use https://brandidentityapi.com/logo/up.com for the icon. Add ?type=logo for the wordmark, &format=svg or &format=png to pick a format, and &background=dark for a version made for dark backgrounds. It works without a key for indexed brands, and you may fetch and cache it server-side.

When was Union Pacific founded?

Union Pacific was founded in 1862.

Where is Union Pacific headquartered?

Union Pacific is headquartered in Omaha, Nebraska, United States.

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