Pokémon brand colors, fonts and logo

Pokémon (pokemon.co.jp): The official Pokémon website provides the latest news on games, anime, and merchandise. Its palette is led by #ffca04, with #404248, #ffffff, and #489fe6. The website sets headings in Lato and body text in Noto Sans JP. Below are all 4 logo files we found, in SVG and PNG, ready to download, plus the same data from the API.

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Brand kit

Pokémon brand assets

Every Pokémon logo we found, previewed on the background it was made for, plus the colors, fonts and company facts. Download any file or copy any value.

Pokémon

pokemon.co.jp

Quality 92

Logos

4 logos

LogopngFor light backgrounds
png Pokémon logo for light backgrounds, PNG
SymbolsvgpngFor light backgrounds
svg Pokémon symbol for light backgrounds, SVG png Pokémon symbol for light backgrounds, PNG
SymbolpngGeneratedFor dark backgrounds
png Pokémon symbol for dark backgrounds, PNG
Iconpng
png Pokémon icon, PNG

Images

og:imagehttps://www.pokemon.co.jp/common/images/ogp/tpc_logo.png

Colors

Select to copy

Accent
Dark
Light
Brand
Brand
Brand

Fonts

Lato
Headings · Google Fonts
Weights300 · 400 · 700 · 900
Google Fonts: Lato (opens in a new tab)
Noto Sans JP
Body text · Google Fonts
Weights300–500 · 700
Google Fonts: Noto Sans JP (opens in a new tab)

Company

Type: Privately held
Industries: Film & TV Production
Consumer Goods

Links

API

Get Pokémon via the API

The same record as JSON, in Brandfetch's response shape, from one call. Cache and store it for as long as you like.

curl

curl https://brandidentityapi.com/v1/brands/pokemon.co.jp \
  -H "Authorization: Bearer lh_sk_your_secret_key"

HTML

<img
  src="https://brandidentityapi.com/logo/pokemon.co.jp?type=icon&size=64"
  alt="Pokémon logo"
  width="64"
  height="64"
/>

The logo URL works without a key for indexed brands. See the Brand API reference and the logo CDN parameters, or compare plans: your first 50 lookups are free.

FAQ

Questions about the Pokémon brand

What are Pokémon's brand colors?

Pokémon's brand colors are #ffca04 (accent), #404248 (dark), #ffffff (light), #489fe6 (brand), #3166ae (brand), and #000000 (brand). Select a swatch on this page to copy its HEX, RGB or HSL value.

What font does Pokémon use?

pokemon.co.jp uses Lato (headings) and Noto Sans JP (body text). Each is read from the webfonts the site actually loads, not from its CSS fallback stack.

Can I download the Pokémon logo in SVG?

Yes. The Pokémon logo is available as SVG and in raster formats on this page. Every SVG is sanitised before it is served, so it is safe to inline.

What is Pokémon's logo URL?

Use https://brandidentityapi.com/logo/pokemon.co.jp for the icon. Add ?type=logo for the wordmark, &format=svg or &format=png to pick a format, and &background=dark for a version made for dark backgrounds. It works without a key for indexed brands, and you may fetch and cache it server-side.

Is this your brand? Request a correction and we will review the record.