Pantone brand colors, fonts and logo

Pantone is a global authority on color, providing systems and tools for various industries. Its palette is led by #102205, with #ffffff. The website sets headings in DM Serif Text and body text in Helvetica Now Text. Below are the logo file we found, in PNG, ready to download, plus the same data from the API.

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Brand kit

Pantone brand assets

Every Pantone logo we found, previewed on the background it was made for, plus the colors, fonts and company facts. Download any file or copy any value.

Pantone

pantone.com

Quality 71Partial

Logos

1 logo

Iconpng
png Pantone icon, PNG

Images

3 images

Image640×362
jpg Pantone image 1
Image718×430
jpg Pantone image 2
Image718×430
jpg Pantone image 3

Colors

Select to copy

Dark
Light

Fonts

DM Serif Text
Headings · Google Fonts
Weights400
Google Fonts: DM Serif Text (opens in a new tab)
Helvetica Now Text
Body text · Custom webfont
Weights400 · 500 · 700

Company

Founded: 1963
Type: Privately held
Industries: Design Tools
Consumer Goods

Links

API

Get Pantone via the API

The same record as JSON, in Brandfetch's response shape, from one call. Cache and store it for as long as you like.

curl

curl https://brandidentityapi.com/v1/brands/pantone.com \
  -H "Authorization: Bearer lh_sk_your_secret_key"

HTML

<img
  src="https://brandidentityapi.com/logo/pantone.com?type=icon&size=64"
  alt="Pantone logo"
  width="64"
  height="64"
/>

The logo URL works without a key for indexed brands. See the Brand API reference and the logo CDN parameters, or compare plans: your first 50 lookups are free.

FAQ

Questions about the Pantone brand

What are Pantone's brand colors?

Pantone's brand colors are #102205 (dark) and #ffffff (light). Select a swatch on this page to copy its HEX, RGB or HSL value.

What font does Pantone use?

pantone.com uses DM Serif Text (headings) and Helvetica Now Text (body text). Each is read from the webfonts the site actually loads, not from its CSS fallback stack.

Can I download the Pantone logo in SVG?

Not yet: we only found raster versions of the Pantone logo (PNG). They are trimmed and re-hosted, ready to download from this page.

What is Pantone's logo URL?

Use https://brandidentityapi.com/logo/pantone.com for the icon. Add ?type=logo for the wordmark, &format=svg or &format=png to pick a format, and &background=dark for a version made for dark backgrounds. It works without a key for indexed brands, and you may fetch and cache it server-side.

When was Pantone founded?

Pantone was founded in 1963.

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