Oreo brand colors, fonts and logo

Oreo is a brand of sandwich cookies made by Nabisco. Its palette is led by #0047d9, with #201c19, #fcfefe, and #393732. The website sets headings in Pluto and body text in PlutoSans. Below are all 3 logo files we found, in PNG, ready to download, plus the same data from the API.

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Brand kit

Oreo brand assets

Every Oreo logo we found, previewed on the background it was made for, plus the colors, fonts and company facts. Download any file or copy any value.

Oreo

oreo.com

Quality 87

Logos

3 logos

LogopngFor light backgrounds
png Oreo logo for light backgrounds, PNG
SymbolpngFor light backgrounds
png Oreo symbol for light backgrounds, PNG
Iconpng
png Oreo icon, PNG

Colors

Select to copy

Accent
Dark
Light
Brand
Brand
Brand

Fonts

Pluto
Headings · Custom webfont
Weights300 · 500 · 700 · 900
PlutoSans
Body text · Custom webfont
Weights400 · 500

Company

Founded: 1912
Type: Public company
Headquarters: East Hanover, NJ, United States
Industry: Packaged Foods

Links

API

Get Oreo via the API

The same record as JSON, in Brandfetch's response shape, from one call. Cache and store it for as long as you like.

curl

curl https://brandidentityapi.com/v1/brands/oreo.com \
  -H "Authorization: Bearer lh_sk_your_secret_key"

HTML

<img
  src="https://brandidentityapi.com/logo/oreo.com?type=icon&size=64"
  alt="Oreo logo"
  width="64"
  height="64"
/>

The logo URL works without a key for indexed brands. See the Brand API reference and the logo CDN parameters, or compare plans: your first 50 lookups are free.

FAQ

Questions about the Oreo brand

What are Oreo's brand colors?

Oreo's brand colors are #0047d9 (accent), #201c19 (dark), #fcfefe (light), #393732 (brand), #003cac (brand), and #352317 (brand). Select a swatch on this page to copy its HEX, RGB or HSL value.

What font does Oreo use?

oreo.com uses Pluto (headings) and PlutoSans (body text). Each is read from the webfonts the site actually loads, not from its CSS fallback stack.

Can I download the Oreo logo in SVG?

Not yet: we only found raster versions of the Oreo logo (PNG). They are trimmed and re-hosted, ready to download from this page.

What is Oreo's logo URL?

Use https://brandidentityapi.com/logo/oreo.com for the icon. Add ?type=logo for the wordmark, &format=svg or &format=png to pick a format, and &background=dark for a version made for dark backgrounds. It works without a key for indexed brands, and you may fetch and cache it server-side.

When was Oreo founded?

Oreo was founded in 1912.

Where is Oreo headquartered?

Oreo is headquartered in East Hanover, NJ, United States.

Is this your brand? Request a correction and we will review the record.