Mattel brand colors, fonts and logo

Mattel is a toy company that creates toys for children. Its palette is led by #ff0028, with #ffffff. The website is set in Work Sans. Below are all 2 logo files we found, in SVG and PNG, ready to download, plus the same data from the API.

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Brand kit

Mattel brand assets

Every Mattel logo we found, previewed on the background it was made for, plus the colors, fonts and company facts. Download any file or copy any value.

Mattel

mattel.com

Quality 84

Logos

2 logos

SymbolsvgpngFor light backgrounds
svg Mattel symbol for light backgrounds, SVG png Mattel symbol for light backgrounds, PNG
Iconpng
png Mattel icon, PNG

Images

1 image

Share image579×400
jpg Mattel share image

Colors

Select to copy

Accent
Light

Fonts

Work Sans
Headings and body · Google Fonts
Weights100–900
Google Fonts: Work Sans (opens in a new tab)

Company

Founded: 1945
Type: Public company
Headquarters: United States
Ticker: NASDAQ:MAT
Industry: Toys, Kids & Baby

Links

API

Get Mattel via the API

The same record as JSON, in Brandfetch's response shape, from one call. Cache and store it for as long as you like.

curl

curl https://brandidentityapi.com/v1/brands/mattel.com \
  -H "Authorization: Bearer lh_sk_your_secret_key"

HTML

<img
  src="https://brandidentityapi.com/logo/mattel.com?type=icon&size=64"
  alt="Mattel logo"
  width="64"
  height="64"
/>

The logo URL works without a key for indexed brands. See the Brand API reference and the logo CDN parameters, or compare plans: your first 50 lookups are free.

FAQ

Questions about the Mattel brand

What are Mattel's brand colors?

Mattel's brand colors are #ff0028 (accent) and #ffffff (light). Select a swatch on this page to copy its HEX, RGB or HSL value.

What font does Mattel use?

mattel.com uses Work Sans (headings and body text). It is read from the webfonts the site actually loads, not from its CSS fallback stack.

Can I download the Mattel logo in SVG?

Yes. The Mattel logo is available as SVG and in raster formats on this page. Every SVG is sanitised before it is served, so it is safe to inline.

What is Mattel's logo URL?

Use https://brandidentityapi.com/logo/mattel.com for the icon. Add ?type=logo for the wordmark, &format=svg or &format=png to pick a format, and &background=dark for a version made for dark backgrounds. It works without a key for indexed brands, and you may fetch and cache it server-side.

When was Mattel founded?

Mattel was founded in 1945.

Where is Mattel headquartered?

Mattel is headquartered in United States.

Is this your brand? Request a correction and we will review the record.