Lidl brand colors, fonts and logo

Lidl is a German international discount retailer that operates over 11,000 stores. Its palette is led by #0050aa, with #353b42, #ffffff, and #fff000. The website is set in Lidl Font Pro. Below are the logo file we found, in SVG and PNG, ready to download, plus the same data from the API.

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Brand kit

Lidl brand assets

Every Lidl logo we found, previewed on the background it was made for, plus the colors, fonts and company facts. Download any file or copy any value.

Lidl

lidl.de

Quality 76Partial

Logos

1 logo

Iconsvgpng
svg Lidl icon, SVG png Lidl icon, PNG

Images

5 images

Image408×408
jpg Lidl image 1
Image408×408
jpg Lidl image 2
Image1600×833
jpg Lidl image 3
Image1600×833
jpg Lidl image 4
Image1600×833
jpg Lidl image 5

Colors

Select to copy

Accent
Dark
Light
Brand
Brand
Brand

Fonts

Lidl Font Pro
Headings and body · Custom webfont
Weights400–700

Company

Founded: 1973
Employees: 10,001+
Type: Privately held
Headquarters: Neckarsulm, Germany
Industries: Grocery & Supermarkets
Clothing
Specialty Retail

Links

API

Get Lidl via the API

The same record as JSON, in Brandfetch's response shape, from one call. Cache and store it for as long as you like.

curl

curl https://brandidentityapi.com/v1/brands/lidl.de \
  -H "Authorization: Bearer lh_sk_your_secret_key"

HTML

<img
  src="https://brandidentityapi.com/logo/lidl.de?type=icon&size=64"
  alt="Lidl logo"
  width="64"
  height="64"
/>

The logo URL works without a key for indexed brands. See the Brand API reference and the logo CDN parameters, or compare plans: your first 50 lookups are free.

FAQ

Questions about the Lidl brand

What are Lidl's brand colors?

Lidl's brand colors are #0050aa (accent), #353b42 (dark), #ffffff (light), #fff000 (brand), #fbcb03 (brand), and #e60a14 (brand). Select a swatch on this page to copy its HEX, RGB or HSL value.

What font does Lidl use?

lidl.de uses Lidl Font Pro (headings and body text). It is read from the webfonts the site actually loads, not from its CSS fallback stack.

Can I download the Lidl logo in SVG?

Yes. The Lidl logo is available as SVG and in raster formats on this page. Every SVG is sanitised before it is served, so it is safe to inline.

What is Lidl's logo URL?

Use https://brandidentityapi.com/logo/lidl.de for the icon. Add ?type=logo for the wordmark, &format=svg or &format=png to pick a format, and &background=dark for a version made for dark backgrounds. It works without a key for indexed brands, and you may fetch and cache it server-side.

When was Lidl founded?

Lidl was founded in 1973.

Where is Lidl headquartered?

Lidl is headquartered in Neckarsulm, Germany.

Is this your brand? Request a correction and we will review the record.