Instagram brand colors, fonts and logo

Instagram is a social media platform for sharing photos and videos. Its palette is led by #f902cf, with #1c1e21, #ffffff, and #9144a0. The website is set in Instagram Sans Condensed. Below are all 2 logo files we found, in SVG and PNG, ready to download, plus the same data from the API.

Get a free API key See the API call

Brand kit

Instagram brand assets

Every Instagram logo we found, previewed on the background it was made for, plus the colors, fonts and company facts. Download any file or copy any value.

Instagram

instagram.com

Quality 84

Logos

2 logos

SymbolsvgpngFor light backgrounds
svg Instagram symbol for light backgrounds, SVG png Instagram symbol for light backgrounds, PNG
Iconsvgpng
svg Instagram icon, SVG png Instagram icon, PNG

Colors

Select to copy

Accent
Dark
Light
Brand
Brand
Brand

Fonts

Instagram Sans Condensed
Headings and body · Custom webfont
Weights400

Company

Founded: 2010
Type: Public company
Headquarters: San Francisco, California, United States
Industries: Social Networks
Messaging

Links

API

Get Instagram via the API

The same record as JSON, in Brandfetch's response shape, from one call. Cache and store it for as long as you like.

curl

curl https://brandidentityapi.com/v1/brands/instagram.com \
  -H "Authorization: Bearer lh_sk_your_secret_key"

HTML

<img
  src="https://brandidentityapi.com/logo/instagram.com?type=icon&size=64"
  alt="Instagram logo"
  width="64"
  height="64"
/>

The logo URL works without a key for indexed brands. See the Brand API reference and the logo CDN parameters, or compare plans: your first 50 lookups are free.

FAQ

Questions about the Instagram brand

What are Instagram's brand colors?

Instagram's brand colors are #f902cf (accent), #1c1e21 (dark), #ffffff (light), #9144a0 (brand), #a8398f (brand), and #744faf (brand). Select a swatch on this page to copy its HEX, RGB or HSL value.

What font does Instagram use?

instagram.com uses Instagram Sans Condensed (headings and body text). It is read from the webfonts the site actually loads, not from its CSS fallback stack.

Can I download the Instagram logo in SVG?

Yes. The Instagram logo is available as SVG and in raster formats on this page. Every SVG is sanitised before it is served, so it is safe to inline.

What is Instagram's logo URL?

Use https://brandidentityapi.com/logo/instagram.com for the icon. Add ?type=logo for the wordmark, &format=svg or &format=png to pick a format, and &background=dark for a version made for dark backgrounds. It works without a key for indexed brands, and you may fetch and cache it server-side.

When was Instagram founded?

Instagram was founded in 2010.

Where is Instagram headquartered?

Instagram is headquartered in San Francisco, California, United States.

Does Instagram publish brand guidelines?

Yes: the Meta Brand Resource Center, at https://www.meta.com/brand/resources/. It is the company's own rulebook for its logo, colors and type. Where it differs from what the website uses, follow the guidelines.

Is this your brand? Request a correction and we will review the record.