Dr Pepper brand colors, fonts and logo

Dr Pepper is a carbonated soft drink brand known for its unique flavor. Its palette is led by #862633, with #0c1b1c and #ffffff. The website sets headings in Aktiv Grotesk Extended and body text in Aktiv Grotesk. Below are all 3 logo files we found, in PNG, ready to download, plus the same data from the API.

Get a free API key See the API call

Brand kit

Dr Pepper brand assets

Every Dr Pepper logo we found, previewed on the background it was made for, plus the colors, fonts and company facts. Download any file or copy any value.

Dr Pepper

drpepper.com

Quality 87

Logos

3 logos

Logopng
png Dr Pepper logo, PNG
IconpngFor light backgrounds
png Dr Pepper icon for light backgrounds, PNG
IconpngGeneratedFor dark backgrounds
png Dr Pepper icon for dark backgrounds, PNG

Colors

Select to copy

Accent
Dark
Light

Fonts

Aktiv Grotesk Extended
Headings · Adobe Fonts
Weights400 · 700 · 800
Aktiv Grotesk
Body text · Adobe Fonts
Weights400 · 700 · 800

Company

Founded: 2008
Type: Public company
Headquarters: Plano, Texas, United States
Ticker: NYSE:DPS
Industry: Soft Drinks & Beverages

Links

API

Get Dr Pepper via the API

The same record as JSON, in Brandfetch's response shape, from one call. Cache and store it for as long as you like.

curl

curl https://brandidentityapi.com/v1/brands/drpepper.com \
  -H "Authorization: Bearer lh_sk_your_secret_key"

HTML

<img
  src="https://brandidentityapi.com/logo/drpepper.com?type=icon&size=64"
  alt="Dr Pepper logo"
  width="64"
  height="64"
/>

The logo URL works without a key for indexed brands. See the Brand API reference and the logo CDN parameters, or compare plans: your first 50 lookups are free.

FAQ

Questions about the Dr Pepper brand

What are Dr Pepper's brand colors?

Dr Pepper's brand colors are #862633 (accent), #0c1b1c (dark), and #ffffff (light). Select a swatch on this page to copy its HEX, RGB or HSL value.

What font does Dr Pepper use?

drpepper.com uses Aktiv Grotesk Extended (headings) and Aktiv Grotesk (body text). Each is read from the webfonts the site actually loads, not from its CSS fallback stack.

Can I download the Dr Pepper logo in SVG?

Not yet: we only found raster versions of the Dr Pepper logo (PNG). They are trimmed and re-hosted, ready to download from this page.

What is Dr Pepper's logo URL?

Use https://brandidentityapi.com/logo/drpepper.com for the icon. Add ?type=logo for the wordmark, &format=svg or &format=png to pick a format, and &background=dark for a version made for dark backgrounds. It works without a key for indexed brands, and you may fetch and cache it server-side.

When was Dr Pepper founded?

Dr Pepper was founded in 2008.

Where is Dr Pepper headquartered?

Dr Pepper is headquartered in Plano, Texas, United States.

Is this your brand? Request a correction and we will review the record.