BMW brand colors and logo

BMW is a German manufacturer of automobiles and motorcycles. Its palette is led by #0166b1, with #ffffff and #6f6f6f. Below are all 4 logo files we found, in SVG and PNG, ready to download, plus the same data from the API.

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Brand kit

BMW brand assets

Every BMW logo we found, previewed on the background it was made for, plus the colors, fonts and company facts. Download any file or copy any value.

BMW

bmw.com

Quality 92

Logos

4 logos

LogosvgpngFor light backgrounds
svg BMW logo for light backgrounds, SVG png BMW logo for light backgrounds, PNG
LogosvgpngGeneratedFor dark backgrounds
svg BMW logo for dark backgrounds, SVG png BMW logo for dark backgrounds, PNG
SymbolsvgpngFor light backgrounds
svg BMW symbol for light backgrounds, SVG png BMW symbol for light backgrounds, PNG
IconsvgpngFor light backgrounds
svg BMW icon for light backgrounds, SVG png BMW icon for light backgrounds, PNG

Colors

Select to copy

Accent
Light
Brand

Fonts

No webfonts found: the site may use system fonts only.

Company

Founded: 1916
Employees: 10,001+
Type: Public company
Headquarters: Munich, Germany
Ticker: FWB:BMW
Industries: Car Manufacturers
Electric Vehicles

Links

API

Get BMW via the API

The same record as JSON, in Brandfetch's response shape, from one call. Cache and store it for as long as you like.

curl

curl https://brandidentityapi.com/v1/brands/bmw.com \
  -H "Authorization: Bearer lh_sk_your_secret_key"

HTML

<img
  src="https://brandidentityapi.com/logo/bmw.com?type=icon&size=64"
  alt="BMW logo"
  width="64"
  height="64"
/>

The logo URL works without a key for indexed brands. See the Brand API reference and the logo CDN parameters, or compare plans: your first 50 lookups are free.

FAQ

Questions about the BMW brand

What are BMW's brand colors?

BMW's brand colors are #0166b1 (accent), #ffffff (light), and #6f6f6f (brand). Select a swatch on this page to copy its HEX, RGB or HSL value.

Can I download the BMW logo in SVG?

Yes. The BMW logo is available as SVG and in raster formats on this page. Every SVG is sanitised before it is served, so it is safe to inline.

What is BMW's logo URL?

Use https://brandidentityapi.com/logo/bmw.com for the icon. Add ?type=logo for the wordmark, &format=svg or &format=png to pick a format, and &background=dark for a version made for dark backgrounds. It works without a key for indexed brands, and you may fetch and cache it server-side.

When was BMW founded?

BMW was founded in 1916.

Where is BMW headquartered?

BMW is headquartered in Munich, Germany.

Is this your brand? Request a correction and we will review the record.