Amazon brand colors, fonts and logo

Amazon is an e-commerce and cloud computing company. Its palette is led by #ff9900, with #000000, #171d27, and #ff6201. The website sets headings in Amazon Ember Modern Display and body text in Amazon Ember. Below are all 5 logo files we found, in SVG and PNG, ready to download, plus the same data from the API.

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Brand kit

Amazon brand assets

Every Amazon logo we found, previewed on the background it was made for, plus the colors, fonts and company facts. Download any file or copy any value.

Amazon

amazon.com

Quality 100

Logos

5 logos

LogosvgpngFor light backgrounds
svg Amazon logo for light backgrounds, SVG png Amazon logo for light backgrounds, PNG
LogopngGeneratedFor dark backgrounds
png Amazon logo for dark backgrounds, PNG
SymbolsvgpngFor light backgrounds
svg Amazon symbol for light backgrounds, SVG png Amazon symbol for light backgrounds, PNG
SymbolpngGeneratedFor dark backgrounds
png Amazon symbol for dark backgrounds, PNG
IconpngFor light backgrounds
png Amazon icon for light backgrounds, PNG

Images

1 image

Share image500×500
jpg Amazon share image

Colors

Select to copy

Accent
Dark
Brand
Brand

Fonts

Amazon Ember Modern Display
Headings · Custom webfont
Weights400 · 500 · 700
Amazon Ember
Body text · Custom webfont
Weights200 · 400 · 500 · 700

Company

Founded: 1994
Employees: 10,001+
Type: Public company
Headquarters: Seattle, Washington, United States
Ticker: NASDAQ:AMZN
Industries: E-commerce Platforms
Cloud Computing
Consumer Goods

Links

API

Get Amazon via the API

The same record as JSON, in Brandfetch's response shape, from one call. Cache and store it for as long as you like.

curl

curl https://brandidentityapi.com/v1/brands/amazon.com \
  -H "Authorization: Bearer lh_sk_your_secret_key"

HTML

<img
  src="https://brandidentityapi.com/logo/amazon.com?type=icon&size=64"
  alt="Amazon logo"
  width="64"
  height="64"
/>

The logo URL works without a key for indexed brands. See the Brand API reference and the logo CDN parameters, or compare plans: your first 50 lookups are free.

FAQ

Questions about the Amazon brand

What are Amazon's brand colors?

Amazon's brand colors are #ff9900 (accent), #000000 (dark), #171d27 (brand), and #ff6201 (brand). Select a swatch on this page to copy its HEX, RGB or HSL value.

What font does Amazon use?

amazon.com uses Amazon Ember Modern Display (headings) and Amazon Ember (body text). Each is read from the webfonts the site actually loads, not from its CSS fallback stack.

Can I download the Amazon logo in SVG?

Yes. The Amazon logo is available as SVG and in raster formats on this page. Every SVG is sanitised before it is served, so it is safe to inline.

What is Amazon's logo URL?

Use https://brandidentityapi.com/logo/amazon.com for the icon. Add ?type=logo for the wordmark, &format=svg or &format=png to pick a format, and &background=dark for a version made for dark backgrounds. It works without a key for indexed brands, and you may fetch and cache it server-side.

When was Amazon founded?

Amazon was founded in 1994.

Where is Amazon headquartered?

Amazon is headquartered in Seattle, Washington, United States.

Is this your brand? Request a correction and we will review the record.